One site did an A/B test with a hamburger menu on mobile vs. the bordered word "Menu". "The MENU button was clicked by 20% more unique visitors than the HAMBURGER button". Though when compared iOS vs Android they found "Android users are almost 3x less likely to click a navigation button than iOS users", which speaks to concerns about hiding the navigation at all.
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timeasmymeasure
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Date: 2016-02-04 03:08 am (UTC)One site did an A/B test with a hamburger menu on mobile vs. the bordered word "Menu". "The MENU button was clicked by 20% more unique visitors than the HAMBURGER button". Though when compared iOS vs Android they found "Android users are almost 3x less likely to click a navigation button than iOS users", which speaks to concerns about hiding the navigation at all.